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Book Review: Failure is not an Option by Veer Sagar

In ‘Failure is not an Option’, entrepreneur Veer Sagar shows you how to thrive in the corporate and entrepreneurial struggle by changing your perspective, habitually keeping it positive and solution offering over hue and cry.

The Difference between Success and Failure is Your Perspective…


Veer Sagar’s tenacity has always been ingrained with solutions and positivity that wholly changed his perspective everywhere, in all-kind of circumstances. He lays emphasis that with the right perspective, solutions are everywhere. With the wrong perspective, the simplest of tasks seemed impossible. Not only did Veer Sagar successfully connected with customer base but also produced effective team building leadership and pioneered in bringing BPO sector to India at the nascent stage of dot com industry around early 2000.

His career achievements span across major companies of India like Dunlop, DCM, and ICM. The book cannot be ruled out reckoning it as another memoir of a successful entrepreneur. A close look reveals a lot about Mr Sagar’s personal struggles and attributes and influence and personality. It cannot be labeled as Me-Me-Me approach memoir of a corporate veteran or a successful entrepreneur. A mix of all goes in the jobs he underwent and brought large-scale drastic changes to the companies where he worked.

His ways and choices of that are still relevant and can serve as methodology for today’s entrepreneurs and corporate aspirants. Riding on affirmative perspective that time he discovered a methodology that helped him with the biggest issue often elite echelons of business faced: struggle with sales.

Broadly in ‘Failure is not an Option’ you will learn how to change your perspectives from those that stifle progress to those that empower you to thrive.

The learning curve of the book is fascinating, there is something for everyone. Though Veer was for a major part of his life engaged in lifting sales and marketing of his employers, the book gives an accurate representation of what it takes to succeed in life even failing many times. Failure is a beginning of any journey. Veer courses through the book narrating much of his life so impressively that even laymen will have no problem understanding the nuances. Definitely a great book to start your new year!

Buy from Amazon/Kindle

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