Skip to main content

Book Review: Selling from Your Comfort Zone by Stacey Hall

Selling from Your Comfort Zone by Stacey Hall is a highly powerful and resourceful book on sales. The book is useful for marketers, sales persons, corporate people, business development folks, CEOs, and many more that have to indulge into sales for sustenance and growth.


This book is different from any stereotype training material or sales development structure. Ironically, it lays focus on the power of alignment marketing by leveraging comfort zone and core values. Often sales people are instructed to follow certain rules, monotonous scripts, and are told to come out of their comfort zones to make sales. They need to take pain to make sales! However, Stacey Hall has discovered a successful formula for sales. (Alignment + Belief × Consistency = Sales, Satisfaction, and Success).

Segmented in 5 parts, the book unfolds the chart of guidance step by step. The first segment calls for retrospection, where you need to check yourself with your comfort zone such as your limit, flexibility, circumference with reference to rubber band effect. In a nutshell, it’s clear that if you know yourself you can further understand what you can sell and what not.

As one draws in the book, it’s revealed that to make sales you don’t need to lie, cheat, and betray your clients. By identifying your core values, you can align them with your calling, accountability, and built rapport and trust with prospects to achieve successful sales targets. From time and again, Stacy explains the concepts with valid examples of people who have benefitted from the Alignment marketing formula.

The book lays emphasis on core values over other cheap tactics of sales. Further you will gain access to power pointers like Know, Like, and Trust aspects. She is of the opinion that a salesperson is a problem solver than just a profit-seeking person. First, we need to know our prospects, next develop a sense of liking by asking about their problems, and when the trust is built sales take place effortlessly. In the marketing field similar aspects are called build, engage, and sales.

The book is full of key takeaways. After finishing aspects pertaining to Alignment Marketing Formula, towards the end of the book Stacey takes readers through the lessons that a sales individual needs to maintain in his/her life. She talks about how to avoid comparison, how to find freedom from cluttered chores, how to make sales a daily habit.

Be it an individual or team, she summarizes her teachings for effective lessons. From aligning to identifying to pitching to finding a right set of audience, Stacey has covered a lot for the sales world. The book unveils a groundbreaking formula, which might not be familiar to all, yet millions can benefit from it. The language of the book is simple and the length is optimum. One can read it without getting jumbled up mentally. In one word, an elixir for those who have to sell for living!

Buy your copy from Amazon/Kindle.

Labels:

Comments

Post a Comment

Popular posts from this blog

Book Review: The Blue Umbrella by Ruskin Bond

Among all Ruskin Bond books, The Blue Umbrella has, so far, gathered immense applaud from readers and critics alike.  This is a short novel, but the kind of moral lessons it teaches to us are simply overwhelming. This is a story of Binya, a poor little girl living with her mother and an elder brother, Bijju, in a small hilly village of Garhwal. One day while herding her two cows back home, she stumbles upon some city people enjoying the picnic in the valley. She is enthralled to see them well-groomed and rich. She craves to be one like them and among many other things of their, a blue frilly umbrella catches her attention. She begins craving for it. On the other hand, the city people get attracted by her innocent beauty and the pendant in her neck. The pendant consists of leopard’s claw – which is considered a mascot widely in the hills. Binya trades her pendant off with the blue umbrella. The blue umbrella is so much beautiful that soon it becomes a topic of conversatio...
65 comments
Read more

Poem Summary: Where The Mind Is Without Fear by Rabindranath Tagore

Poem by Rabindranath Tagore: Where the mind is without fear and the head is held high Where knowledge is free Where the world has not been broken up into fragments By narrow domestic walls Where words come out from the depth of truth Where tireless striving stretches its arms towards perfection Where the clear stream of reason has not lost its way Into the dreary desert sand of dead habit Where the mind is led forward by thee Into ever-widening thought and action Into that heaven of freedom, my Father, let my country awake. Short Summary: This poem is written by Rabindranath Tagore during pre-independence days, when India was a colony of the British. The underlying theme of the poem is absolute freedom; the poet wants the citizens of his country to be living in a free state. According to the poem, we see that the poet is expressing his views there should be a country, like where people live without any sort of fear and with pure dignity…they should ...
68 comments
Read more

Character Sketch of Binya from ‘The Blue Umbrella’ by Ruskin Bond

The Blue Umbrella by Ruskin Bond is a popular children’s story. It features Binya as the main character, though there are other important characters as well, but the story revolves around Binya and her little beautiful umbrella. The story is widely popular among children, thus it has also been included in the schools’ syllabus all across the country. Since it is often taught in the school, thus the character sketch of Binya is often demanded by students from year to year. Character Sketch of Binya from The Blue Umbrella by Ruskin Bond Binya is the main character of the novel ‘The Blue Umbrella’ by Ruskin Bond. Her full name is Binyadevi. As in the hills or anywhere in India it is a kind of trend to call children with their short nicknames. Binya’s elder brother’s name is Bijju, whereas his real name is Vijay. Binya aged eleven is a hilly girl. She lives with her small family in the hills of Garhwal. Her father died when she was two years of age. For sustenance, the...
41 comments
Read more