Skip to main content

Book Review: Made in Future by Prashant Kumar

Indeed a story of marketing, media, & content for our times. It’s a high-value book for people involved into understanding businesses, media houses, online and offline marketing, and much more. However, the book is a treasure for marketing professionals, as like other fields are changing, so the marketing landscape is bound to change.


The author Prashant Kumar is a veteran from the marketing field. His work goes back to dot com era, where he experimented and learnt a lot before commencing Entropia, now a part of Accenture.

The book is not a cakewalk; it’s heavy at many places, yet beneficial for its discerning readers. As a matter of fact, whosoever wants to be updated with marketing insights and secrets, need to pick up this book at the first opportunity.

The book’s language, analogy, graphs, charts – is all class, of international standard. Prashant has delivered very important lessons and tricks using simple language, with relevant examples, yet the field-jargons are rampant. Otherwise it is a way useful book.

Let’s see what’s inside the book that stretches up to 300 pages. The core theme of the book is to bring disruptions of the marketing into limelight along with data and ever-evolving technology.

The book holds 12 chapters, all built around marketing trends and updates, marketplaces, and other allied factors. The author posits that the traditional approach of marketing is no longer available due to excessive data mediated aspects like ML, AI, and so on. Also, technology has played a major role in changing the markets like the advent of marketplaces and social media platforms.

The first chapter sheds light on types of marketplaces. Prashant explained them lucidly as per the segmentation such as utility, sensorial, spontaneous, and relationship. All chapters are beyond definitions, the marketplace insights will equip any e-commerce entrepreneur with right sense of information, and it’ll help them in understanding their target audience and formulating business strategies, as one cannot sell anything in any marketplace. And today’s market is governed by marketplace rules and technology. The author further says that continuous evolution of marketplace is possible due to data and technology.

The book is not banal at any juncture. It quotes examples from history of industrial revolution to 1980s and 90s. It’s a useful book to understand markets, marketplaces actors, brand positioning, and social media measurement, creativity, and much more. The biggest USP of the book is that you can identify yourself with respect to the market. It’s an eye-opener sort of book, and a must read for new, budding, and all types of entrepreneurs.

Buy your copy from Amazon.

Comments

Popular posts from this blog

Poem Summary: Where The Mind Is Without Fear by Rabindranath Tagore

Poem by Rabindranath Tagore: Where the mind is without fear and the head is held high Where knowledge is free Where the world has not been broken up into fragments By narrow domestic walls Where words come out from the depth of truth Where tireless striving stretches its arms towards perfection Where the clear stream of reason has not lost its way Into the dreary desert sand of dead habit Where the mind is led forward by thee Into ever-widening thought and action Into that heaven of freedom, my Father, let my country awake. Short Summary: This poem is written by Rabindranath Tagore during pre-independence days, when India was a colony of the British. The underlying theme of the poem is absolute freedom; the poet wants the citizens of his country to be living in a free state. According to the poem, we see that the poet is expressing his views there should be a country, like where people live without any sort of fear and with pure dignity…they should

Book Review: The Blue Umbrella by Ruskin Bond

Among all Ruskin Bond books, The Blue Umbrella has, so far, gathered immense applaud from readers and critics alike.  This is a short novel, but the kind of moral lessons it teaches to us are simply overwhelming. This is a story of Binya, a poor little girl living with her mother and an elder brother, Bijju, in a small hilly village of Garhwal. One day while herding her two cows back home, she stumbles upon some city people enjoying the picnic in the valley. She is enthralled to see them well-groomed and rich. She craves to be one like them and among many other things of their, a blue frilly umbrella catches her attention. She begins craving for it. On the other hand, the city people get attracted by her innocent beauty and the pendant in her neck. The pendant consists of leopard’s claw – which is considered a mascot widely in the hills. Binya trades her pendant off with the blue umbrella. The blue umbrella is so much beautiful that soon it becomes a topic of conversation fo

Poem Summary: Ozymandias by Percy Bysshe Shelley

Ozymandias is a short poem of fourteen lines written by Percy Bysshe Shelley. The concurrent theme of the poem is that nothing remains intact and same forever in this world. Even the brightest of metal, one day decays with passage of time. The throne name of Egyptian King Ramesses is Ozymandias. It was his dearest desire to preserve himself forever by building a huge statue that he thought would never tumble down. Stanza 1: I met a traveller from an antique land Who said: Two vast and trunkless legs of stone Stand in the desert. Near them, on the sand, Half sunk, a shattered visage lies, whose frown, And wrinkled lip and sneer of cold command, Tell that its sculptor well those passions read Which yet survive, stamped on these lifeless things, The hand that mocked them, and the heart that fed; Summary: The poet narrates the poem through the eyes of a traveler who seems to have come back from a remote and far-away land, referring to Egypt. The traveler r