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Book Review: The 60 Minute Startup by Ramesh Dontha

Half the world is obsessed with having a successful and rolling business as soon as they land. Just like other fields, setting up a successful and paying business, too, have its own peculiar hurdles and concerns. But if you have decided on a business and are passionate enough, probably you could sail through and make millions (at least) of it. Well, the journey becomes easy when you get hold of someone filled with relevant wisdom or book like this – The 60 Minute Startup by Ramesh Dontha. It’s a very relevant book in today’s times…from my personal experience I could tell that I liked all the concepts and insights and examples presented in the book, I was able to relate many of them.

This book of around 240 pages plays around the contemporary business landscape. Most of the businesses across the world either go astray or take a wrong path deliberately. Reasons are clear – they are still stuck in traditional approach. Gossiping…too much research and over thinking and surveys and what not. But little did they know that agile is the need of the hour and is such a strong methodology that could tell whether your business have feasibility or not in as good as 24 hours.

As per the author’s manual, one needs to implement and learn one hack every day, thus the book houses 30 chapters. The book assures that if you act and believe as per the agile methodology given in the book, chances are that you are likely to have your first paying customer in 30 days. I found it true, since I myself is into blogging business and the author himself has a website and his life bought some websites for trade. I totally agree with him. However, a little controversial aspect is that the book is inclined too much on digital façade, I mean what about the guys with very offline or brick-mortar stores.

I sighed in appreciation at the very first chapter which insists on what you can sell/offer than ruminating on why I should start a business. Likewise, in all chapters, lies experience through the short-lived characters and insights and their wisdom on display.

Whether its Sally or Sunder or Vivek, the stories of their business encounters are fascinating and worth noting down their points that can help others. I appreciate the exercise given in the chapters like Daily Standup along with valuable inputs. The author has explained even about the finance management, but invariably the book sounds too friendly for people based in the USA or Europe…I mean less for India or any other Asian or African countries. Leaving aside geographical boundaries, every reader or business aspirant can definitely pick up something or other from this book. It holds a value and probably could be your that distant mentor whom you never applaud so publicly. I believe and work on agile methodology, thus I found the book relevant though I found some part redundant but still a value is valuable. In short, the book is Rx for agile-oriented entrepreneurs.

The writing part is fantastic, Ramesh as a business writer shines throughout the book. His capability to club a lot into one lucid document is a great skill in itself. I had no difficulty in understanding the cases and aspects of the book.

Buy from Amazon


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