Selling from Your Comfort Zone by Stacey Hall is a highly powerful and resourceful book on sales. The book is useful for marketers, sales persons, corporate people, business development folks, CEOs, and many more that have to indulge into sales for sustenance and growth.
This book is different from any stereotype training material or sales development structure. Ironically, it lays focus on the power of alignment marketing by leveraging comfort zone and core values. Often sales people are instructed to follow certain rules, monotonous scripts, and are told to come out of their comfort zones to make sales. They need to take pain to make sales! However, Stacey Hall has discovered a successful formula for sales. (Alignment + Belief × Consistency = Sales, Satisfaction, and Success).
Segmented in 5 parts, the book unfolds the chart of guidance step by step. The first segment calls for retrospection, where you need to check yourself with your comfort zone such as your limit, flexibility, circumference with reference to rubber band effect. In a nutshell, it’s clear that if you know yourself you can further understand what you can sell and what not.
As one draws in the book, it’s revealed that to make sales you don’t need to lie, cheat, and betray your clients. By identifying your core values, you can align them with your calling, accountability, and built rapport and trust with prospects to achieve successful sales targets. From time and again, Stacy explains the concepts with valid examples of people who have benefitted from the Alignment marketing formula.
The book lays emphasis on core values over other cheap tactics of sales. Further you will gain access to power pointers like Know, Like, and Trust aspects. She is of the opinion that a salesperson is a problem solver than just a profit-seeking person. First, we need to know our prospects, next develop a sense of liking by asking about their problems, and when the trust is built sales take place effortlessly. In the marketing field similar aspects are called build, engage, and sales.
The book is full of key takeaways. After finishing aspects pertaining to Alignment Marketing Formula, towards the end of the book Stacey takes readers through the lessons that a sales individual needs to maintain in his/her life. She talks about how to avoid comparison, how to find freedom from cluttered chores, how to make sales a daily habit.
Be it an individual or team, she summarizes her teachings for effective lessons. From aligning to identifying to pitching to finding a right set of audience, Stacey has covered a lot for the sales world. The book unveils a groundbreaking formula, which might not be familiar to all, yet millions can benefit from it. The language of the book is simple and the length is optimum. One can read it without getting jumbled up mentally. In one word, an elixir for those who have to sell for living!
Buy your copy from Amazon/Kindle.